Winning ad examples by niche: weight loss, menopause, bloating, cellulite, shapewear

Published 13 Nov 2026. Data read 2026-11-12 (Poseidon's public niche pages, built 22:16 UTC). Source: Meta's Ad Library (EU transparency data), read by Poseidon, unless the text names another source.

Here are the three winning ads with the biggest EU reach in each of 5 e-commerce niches, all still running on 12 November 2026 after 21 days or more. The biggest is a bloating video from kijimea.it that reached 5,738,269 people in the EU, followed by a shapewear video from leishape.com at 5,093,026.

Every example links to the ad on Meta's Ad Library, so you can watch it there. EU reach is Meta's own count of people in the EU who saw the ad. The country is the one holding the largest part of Meta's breakdown for that ad.

Weight loss (314 ads, 3 countries)

ShopMain countryFormatDays liveEU reachAd
brekky.comGermanyVideo1803,300,823ad
epycure.comFranceVideo2492,766,753ad
hansegruen.deGermanyVideo4432,455,879ad

epycure.com's video opens on a customer's question: « J'ai perdu 10 kilos en 3 mois, comment t'expliques que ça marche aussi bien ? » (I lost 10 kilos in 3 months, how do you explain it works so well?). By country: France · Germany · Italy

Menopause (271 ads, 4 countries)

ShopMain countryFormatDays liveEU reachAd
kijimea.deGermanyVideo2332,120,739ad
myerlona-it.comItalyImage1951,629,627ad
bygujoy.comSpainVideo281,257,818ad

kijimea.de's text opens with "Nobody told me that protective bacteria can decline during menopause" (our translation). By country: France · Germany · Italy · Spain

Bloating (376 ads, 6 countries)

ShopMain countryFormatDays liveEU reachAd
kijimea.itItalyVideo2115,738,269ad
leferment.plPolandVideo1902,739,388ad
nootri.plPolandImage2481,667,791ad

By country: Italy · Poland · France · Germany · the Netherlands · Spain

Cellulite (155 ads, 3 countries)

ShopMain countryFormatDays liveEU reachAd
luveon.comFranceVideo1612,668,056ad
getjolt.frFranceDynamic creative2672,023,835ad
fittabella.comItalyVideo4561,858,221ad

By country: Italy · Poland · France

Shapewear and leggings (322 ads, 5 countries)

ShopMain countryFormatDays liveEU reachAd
leishape.comGermanyVideo485,093,026ad
adibody.comItalyVideo4984,382,243ad
luveon.comFranceVideo1192,818,689ad

By country: Italy · Spain · France · Poland · Germany

What stands out

How this was measured

FAQ

Where can I see these ads?

Each "ad" link opens it on Meta's Ad Library. Poseidon doesn't copy the videos or images.

Why these 5 niches?

They are the niches where Poseidon has at least 30 winning ads from at least 4 shops in a country. Below that, it shows nothing.

Are these the best-selling ads?

They are the ads with the most reach that their brands are still paying for. Meta publishes no sales or spend for commercial ads.

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