What's winning in shapewear and leggings ads in France
60 ads from 6 shops have run 21 days or more in France. The median one has run 82 days, with an EU reach (Meta's total) of 77,186. Read on 12 November 2026.
The 6 ads with the biggest reach in France
One ad per shop, ranked by how much of Meta's breakdown falls in France. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is France.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in FR | What it says | Ad |
|---|---|---|---|---|---|---|
| luveon.com | Video | 119 | 2,818,689 | 89% | On ne te promettra pas de soigner ton lipœdème, ce serait te mentir. | Ad Library |
| bellerive.co | Video | 160 | 656,107 | 92% | Ventre plat. Fesses remontées. Livré demain.Flat belly. Lifted bum. Delivered tomorrow. (translated by hand) | Ad Library |
| leonieandco.com | Dynamic (several creatives) | 30 | 357,679 | 96% | ✅ Vérifier les stocks✅ Check stock (translated by hand) | Ad Library |
| irazia.com | Video | 374 | 156,955 | 28% | The Viral Leggings Everyone’s Talking About 👉 | Ad Library |
| arlaya.com | Dynamic (several creatives) | 76 | 153,678 | 80% | Catalog ad, text changes per viewer | Ad Library |
| officineimmortelle.com | Video | 98 | 59,405 | 83% | Découvrir le Body SculptDiscover the Body Sculpt (translated by hand) | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Video | 38 | 63% | 93 | 74,861 |
| Image | 13 | 22% | – | – |
| Dynamic (several creatives) | 9 | 15% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in France, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (11 of 60).
On ne te promettra pas de soigner ton lipœdème, ce serait te mentir.
luveon.com, EU reach (Meta's total) 2,818,689, 89% of Meta's breakdown in FR, 119 days live. Ad Library
Un legging pensé pour le corps des femmes, vraiment.
A legging designed for women's bodies, really. (translated by hand)
bellerive.co, EU reach (Meta's total) 85,879, 100% of Meta's breakdown in FR, 54 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
bellerive.co ran 2 versions of the same text. Best version 656,107 vs weakest 242,310 in EU reach (Meta's total), launched 5 June 2026 and 8 June 2026. Best version, weakest version.
Un legging pensé pour le corps des femmes, vraiment. Ventre maintenu, bas-ventre gainé, fesses remontées. Livraison en m
bellerive.co ran 3 versions of the same text. Best version 470,850 vs weakest 101,059 in EU reach (Meta's total), launched 25 September 2026 and 11 September 2026. Best version, weakest version.
Un legging pensé pour le corps des femmes, vraiment. Ventre maintenu, bas-ventre gainé, fesses remontées. Livraison en m
officineimmortelle.com ran 3 versions of the same text. Best version 59,405 vs weakest 12,426 in EU reach (Meta's total), same launch day. Best version, weakest version.
Ventre et cuisses gonflés malgré les régimes et le sport ? Ce n'est pas du gras. C'est de l'air et de l'eau. Le Duo Body
irazia.com ran 3 versions of the same text. Best version 14,002 vs weakest 1,093 in EU reach (Meta's total), launched 26 January 2026 and 23 January 2026. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
irazia.com ran 5 versions of the same text. Best version 13,131 vs weakest 13 in EU reach (Meta's total), launched 8 September 2026 and 2 September 2026. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
bellerive.co ran 2 versions of the same text. Best version 349,453 vs weakest 93,588 in EU reach (Meta's total), launched 8 October 2026 and 10 October 2026. Best version, weakest version.
Un legging pensé pour le corps des femmes, vraiment. Ventre maintenu, bas-ventre gainé, fesses remontées. Livraison en m
irazia.com ran 11 versions of the same text. Best version 99,566 vs weakest 1,155 in EU reach (Meta's total), launched 2 November 2025 and 29 October 2025. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names shapewear and leggings, and France is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.