What's winning in weight loss ads in France
171 ads from 19 shops have run 21 days or more in France. The median one has run 60 days, with an EU reach (Meta's total) of 61,415. Read on 12 November 2026.
The 10 ads with the biggest reach in France
One ad per shop, ranked by how much of Meta's breakdown falls in France. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is France.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in FR | What it says | Ad |
|---|---|---|---|---|---|---|
| epycure.com | Video | 249 | 2,766,753 | 100% | J'ai perdu 10 kilos en 3 mois, comment t'expliques que ça marche aussi bien ?I lost 10 kilos in 3 months, how do you explain it works so well? (translated by hand) | Ad Library |
| maisonfleursdebach.fr | Image | 41 | 1,621,845 | 90% | Ménopause : la vraie cause des kilosMenopause, the real cause of the kilos (translated by hand) | Ad Library |
| baumelis.fr | Image | 91 | 1,081,318 | 93% | Je suis naturopathe spécialisée en ménopause depuis 14 ans. Et le truc que je répète à chaque femme qui vient me voir…I've been a naturopath specialised in menopause for 14 years. And the thing I repeat to every woman who comes to me for… (translated by hand) | Ad Library |
| aplusnutri.com | Video | 172 | 938,719 | 100% | ⭐⭐⭐⭐⭐ 4.5/5 +100,000 clients satisfaits⭐⭐⭐⭐⭐ 4.5/5, 100,000+ satisfied customers (translated by hand) | Ad Library |
| lynae.co | Image | 239 | 887,928 | 89% | Votre ventre gonfle depuis la ménopause alors que vous mangez moins qu'avant ? Et si c'était juste de l'eau et pas du…Your belly has been swelling since menopause even though you eat less than before? What if it was just water and not… (translated by hand) | Ad Library |
| mayaslim.fr | Video | 60 | 500,219 | 87% | 4,8/5 sur Trustpilot4.8/5 on Trustpilot (translated by hand) | Ad Library |
| kosbiotic.com | Image | 51 | 381,175 | 100% | Notre pack Digestion + Minceur composé de souches probiotiques brevetées et testées cliniquement vous permet de :Our Digestion + Slimming pack, made of patented, clinically tested probiotic strains, helps you: (translated by hand) | Ad Library |
| ligne-et-proteines.com | Video | 176 | 295,990 | 100% | Je simplifie ma perte de poids dès maintenantI make my weight loss simple, starting now (translated by hand) | Ad Library |
| offre.glow25.fr | Video | 26 | 277,180 | 100% | Maigrir : que disent les études ? | Ad Library |
| betteromevia.com | Video | 57 | 271,312 | 100% | Dégonfle ton ventre de ménopause en 60 minutesDeflate your menopause belly in 60 minutes (translated by hand) | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Video | 84 | 49% | 73 | 71,536 |
| Image | 67 | 39% | 76 | 40,646 |
| Dynamic (several creatives) | 19 | 11% | – | – |
| Page like | 1 | 1% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in France, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (24 of 171).
J'ai perdu 10 kilos en 3 mois, comment t'expliques que ça marche aussi bien ?
I lost 10 kilos in 3 months, how do you explain it works so well? (translated by hand)
epycure.com, EU reach (Meta's total) 2,766,753, 100% of Meta's breakdown in FR, 249 days live. Ad Library
Je suis naturopathe spécialisée en ménopause depuis 14 ans. Et le truc que je répète à chaque femme qui vient me voir pour ses bouffées de chaleur, ses sueurs…
I've been a naturopath specialised in menopause for 14 years. And the thing I repeat to every woman who comes to me for… (translated by hand)
baumelis.fr, EU reach (Meta's total) 1,081,318, 93% of Meta's breakdown in FR, 91 days live. Ad Library
Votre ventre gonfle depuis la ménopause alors que vous mangez moins qu'avant ? Et si c'était juste de l'eau et pas du gras ?
Your belly has been swelling since menopause even though you eat less than before? What if it was just water and not… (translated by hand)
lynae.co, EU reach (Meta's total) 887,928, 89% of Meta's breakdown in FR, 239 days live. Ad Library
Notre pack Digestion + Minceur composé de souches probiotiques brevetées et testées cliniquement vous permet de :
Our Digestion + Slimming pack, made of patented, clinically tested probiotic strains, helps you: (translated by hand)
kosbiotic.com, EU reach (Meta's total) 381,175, 100% of Meta's breakdown in FR, 51 days live. Ad Library
Il y a deux ans, j'ai arrêté de me peser. Pas parce que j'avais atteint mon objectif. Parce que je n'en pouvais plus.
betteromevia.com, EU reach (Meta's total) 170,777, 100% of Meta's breakdown in FR, 65 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
officineimmortelle.com ran 4 versions of the same text. Best version 197,884 vs weakest 26,560 in EU reach (Meta's total), same launch day. Best version, weakest version.
Perdre durablement grâce à ce challenge minceur 30 jours ! 🤩
epycure.com ran 3 versions of the same text. Best version 1,221,802 vs weakest 133,747 in EU reach (Meta's total), same launch day. Best version, weakest version.
Imaginez-vous retrouver confiance en vous, prendre plaisir à manger équilibré et bouger votre corps pour prendre soin de
epycure.com ran 7 versions of the same text. Best version 984,040 vs weakest 73,371 in EU reach (Meta's total), launched 31 March 2026 and 1 April 2026. Best version, weakest version.
Imaginez-vous retrouver confiance en vous, prendre plaisir à manger équilibré et bouger votre corps pour prendre soin de
epycure.com ran 3 versions of the same text. Best version 527,300 vs weakest 127,920 in EU reach (Meta's total), launched 27 September 2026 and 6 October 2026. Best version, weakest version.
Imaginez-vous retrouver confiance en vous, prendre plaisir à manger équilibré et bouger votre corps pour prendre soin de
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names weight loss, and France is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.