What's winning in weight loss ads in Germany
74 ads from 16 shops have run 21 days or more in Germany. The median one has run 86 days, with an EU reach (Meta's total) of 347,849. Read on 12 November 2026.
The 10 ads with the biggest reach in Germany
One ad per shop, ranked by how much of Meta's breakdown falls in Germany. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is Germany.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in DE | What it says | Ad |
|---|---|---|---|---|---|---|
| brekky.com | Video | 180 | 3,300,823 | 89% | Das perfekte Abnehmfrühstück, die Smoothie Balls from Recky.The perfect weight-loss breakfast, the Smoothie Balls from Recky. (translated by hand) | Ad Library |
| hansegruen.de | Video | 443 | 2,455,879 | 91% | Das würde passieren, wenn du jeden Tag einen Ingwer-Shot von Hansegrün nimmst.This is what would happen if you took a Hansegrün ginger shot every day. (translated by hand) | Ad Library |
| fitness-abnehm-programm.de | Image | 321 | 1,995,902 | 100% | Deine Krankenkasse bezahlt Dir diesen Abnehm-Fitness-Kurs. Wusstest Du, dass Du nach dem Training noch stundenlang…Your health insurance pays for this weight-loss fitness course. Did you know you keep burning calories for hours after… (translated by hand) | Ad Library |
| shapelabs.one | Video | 53 | 1,644,323 | 88% | Jeder hat schon versucht, Gewichtsreduktion irgendwie spaßig zu machen und unkompliziert. Und dass du essen kannst,…Everyone has tried to make weight loss somehow fun and simple. And that you can eat, but stop at the right time, so you… (translated by hand) | Ad Library |
| qlf.de | Dynamic (several creatives) | 62 | 1,625,819 | 82% | ⚡ 1-Minute Quiz zur Traumfigur⚡ 1-minute quiz for the dream figure (machine translation) | Ad Library |
| medizen.digital | Image | 49 | 1,524,361 | 100% | Sportkurs buchen – Wellness-Box gratisBooking Sports Course – Wellness box for free (machine translation) | Ad Library |
| sheko.com | Video | 22 | 1,088,719 | 88% | 4 Wochen Starter-Set4 weeks starter set (machine translation) | Ad Library |
| cellumove.de | Image | 227 | 485,722 | 88% | Sie möchten abnehmen?Do you want to lose weight? (translated by hand) | Ad Library |
| einhornstaub.com | Video | 36 | 393,719 | 86% | Raus aus dem FesthaltemodusGet out of the holding mode (machine translation) | Ad Library |
| endlichschlank.de | Video | 143 | 342,635 | 100% | Bereits über 50.000 begeisterte LeserinnenOver 50,000 enthusiastic readers (machine translation) | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Image | 36 | 49% | 66 | 413,168 |
| Video | 29 | 39% | – | – |
| Dynamic (several creatives) | 9 | 12% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in Germany, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (35 of 74).
Das perfekte Abnehmfrühstück, die Smoothie Balls from Recky.
The perfect weight-loss breakfast, the Smoothie Balls from Recky. (translated by hand)
brekky.com, EU reach (Meta's total) 3,300,823, 89% of Meta's breakdown in DE, 180 days live. Ad Library
Das würde passieren, wenn du jeden Tag einen Ingwer-Shot von Hansegrün nimmst.
This is what would happen if you took a Hansegrün ginger shot every day. (translated by hand)
hansegruen.de, EU reach (Meta's total) 2,455,879, 91% of Meta's breakdown in DE, 443 days live. Ad Library
Deine Krankenkasse bezahlt Dir diesen Abnehm-Fitness-Kurs. Wusstest Du, dass Du nach dem Training noch stundenlang Kalorien verbrennst?
Your health insurance pays for this weight-loss fitness course. Did you know you keep burning calories for hours after… (translated by hand)
fitness-abnehm-programm.de, EU reach (Meta's total) 1,995,902, 100% of Meta's breakdown in DE, 321 days live. Ad Library
Jeder hat schon versucht, Gewichtsreduktion irgendwie spaßig zu machen und unkompliziert. Und dass du essen kannst, aber stoppst zur richtigen Zeit, dass du…
Everyone has tried to make weight loss somehow fun and simple. And that you can eat, but stop at the right time, so you… (translated by hand)
shapelabs.one, EU reach (Meta's total) 1,644,323, 88% of Meta's breakdown in DE, 53 days live. Ad Library
Sie möchten abnehmen?
Do you want to lose weight? (translated by hand)
cellumove.de, EU reach (Meta's total) 485,722, 88% of Meta's breakdown in DE, 227 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
shapelabs.one ran 3 versions of the same text. Best version 1,644,323 vs weakest 176,412 in EU reach (Meta's total), same launch day. Best version, weakest version.
Abnehmen fühlt sich immer schwerer an? Es ist nicht deine Schuld, wenn die Waage einfach stehen bleibt. Irgendwann ab En
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names weight loss, and Germany is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.