What's winning in shapewear and leggings ads in Poland
56 ads from 5 shops have run 21 days or more in Poland. The median one has run 43 days, with an EU reach (Meta's total) of 137,873. Read on 12 November 2026.
The 5 ads with the biggest reach in Poland
One ad per shop, ranked by how much of Meta's breakdown falls in Poland. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is Poland.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in PL | What it says | Ad |
|---|---|---|---|---|---|---|
| olaola.pl | Image | 58 | 2,245,193 | 100% | Lekki ucisk w strefach, nie jeden ciasny pas. Legginsy, które kobiety z lipodemią noszą cały dzień b | Ad Library |
| gymbeam.pl | Video | 134 | 2,107,801 | 100% | Czy ty widzisz jak te leggingsy podkreślają pośladki? | Ad Library |
| trylunare.com | Video | 356 | 1,310,714 | 100% | Uda bez Cellulitu w Kilka Godzin! | Ad Library |
| revolia.pl | Image | 204 | 288,536 | 100% | ⭐ „Po 2 tygodniach zauważyłam różnicę na nogach. Idealnie przylegają, czuję się w nich pewnie.” | Ad Library |
| irazia.com | Video | 49 | 9,561 | 31% | The Viral Tights Everyone’s Raving About 👉 | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Image | 34 | 61% | 53 | 11,147 |
| Video | 21 | 38% | – | – |
| Carousel | 1 | 2% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in Poland, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (4 of 56).
Czy ty widzisz jak te leggingsy podkreślają pośladki?
gymbeam.pl, EU reach (Meta's total) 2,107,801, 100% of Meta's breakdown in PL, 134 days live. Ad Library
⭐ „Po 2 tygodniach zauważyłam różnicę na nogach. Idealnie przylegają, czuję się w nich pewnie.”
revolia.pl, EU reach (Meta's total) 288,536, 100% of Meta's breakdown in PL, 204 days live. Ad Library
Odkryj sekret idealnych nóg!
trylunare.com, EU reach (Meta's total) 45,483, 100% of Meta's breakdown in PL, 101 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
irazia.com ran 3 versions of the same text. Best version 14,002 vs weakest 1,093 in EU reach (Meta's total), launched 26 January 2026 and 23 January 2026. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
irazia.com ran 5 versions of the same text. Best version 13,131 vs weakest 13 in EU reach (Meta's total), launched 8 September 2026 and 2 September 2026. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
irazia.com ran 11 versions of the same text. Best version 99,566 vs weakest 1,155 in EU reach (Meta's total), launched 2 November 2025 and 29 October 2025. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names shapewear and leggings, and Poland is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.