What's winning in menopause ads in Italy
41 ads from 7 shops have run 21 days or more in Italy. The median one has run 170 days, with an EU reach (Meta's total) of 148,558. Read on 12 November 2026.
The 7 ads with the biggest reach in Italy
One ad per shop, ranked by how much of Meta's breakdown falls in Italy. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is Italy.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in IT | What it says | Ad |
|---|---|---|---|---|---|---|
| getnaila.com | Video | 38 | 1,757,650 | 100% | I 3 errori che ti fanno invecchiare più in fretta | Ad Library |
| myerlona-it.com | Image | 195 | 1,629,627 | 100% | Sono una fisioterapista specializzata nel drenaggio linfatico da 12 anni. E la cosa che ripeto a ogni paziente che… | Ad Library |
| vitalea.it | Video | 98 | 731,125 | 100% | Il modo numero 1 per tornare al tuo peso dopo la menopausa è fermare il segnale di accumulo che il tuo corpo manda ogni… | Ad Library |
| santeglebioshop.it | Dynamic (several creatives) | 279 | 344,016 | 100% | Catalog ad, text changes per viewer | Ad Library |
| jillcooper.it | Video | 167 | 71,985 | 100% | Più forza e vitalità anche in menopausa | Ad Library |
| somni-ring.com | Image | 347 | 59,383 | 38% | ✨ Kennen Sie Magnettherapie und Akupressur – vereint in einem eleganten Ring? | Ad Library |
| try.allfeams.com | Video | 46 | 30,971 | 36% | Feel Comfortable and Wetter. Guaranteed. | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Image | 27 | 66% | – | – |
| Video | 11 | 27% | – | – |
| Dynamic (several creatives) | 3 | 7% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in Italy, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (27 of 41).
Sono una fisioterapista specializzata nel drenaggio linfatico da 12 anni. E la cosa che ripeto a ogni paziente che viene da me per la cellulite è questa: non è…
myerlona-it.com, EU reach (Meta's total) 1,629,627, 100% of Meta's breakdown in IT, 195 days live. Ad Library
Il modo numero 1 per tornare al tuo peso dopo la menopausa è fermare il segnale di accumulo che il tuo corpo manda ogni giorno, non le diete da fame, non gli…
vitalea.it, EU reach (Meta's total) 731,125, 100% of Meta's breakdown in IT, 98 days live. Ad Library
✨ Kennen Sie Magnettherapie und Akupressur – vereint in einem eleganten Ring?
somni-ring.com, EU reach (Meta's total) 59,383, 38% of Meta's breakdown in IT, 347 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
vitalea.it ran 2 versions of the same text. Best version 731,125 vs weakest 148,558 in EU reach (Meta's total), launched 6 August 2026 and 12 August 2026. Best version, weakest version.
Non ero pigra. Per mesi mi hanno detto di “mangiare meno e muovermi di più”... Ma nessuno spiegava perché continuavo a
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names menopause, and Italy is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.