What's winning in cellulite ads in Italy
58 ads from 11 shops have run 21 days or more in Italy. The median one has run 162 days, with an EU reach (Meta's total) of 214,965. Read on 12 November 2026.
The 10 ads with the biggest reach in Italy
One ad per shop, ranked by how much of Meta's breakdown falls in Italy. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is Italy.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in IT | What it says | Ad |
|---|---|---|---|---|---|---|
| osloskinlab.it | Dynamic (several creatives) | 1107 | 3,954,093 | 100% | Catalog ad, text changes per viewer | Ad Library |
| fittabella.com | Video | 456 | 1,858,221 | 100% | Perché alcune donne hanno la cellulite e altre no? Un esperto della pelle mi ha spiegato la vera ragione e in dieci… | Ad Library |
| fitnesspernegate.it | Video | 30 | 1,761,018 | 100% | Protocollo Anti-Cellulite | Ad Library |
| myerlona-it.com | Image | 195 | 1,629,627 | 100% | Sono una fisioterapista specializzata nel drenaggio linfatico da 12 anni. E la cosa che ripeto a ogni paziente che… | Ad Library |
| pressoterapiaitalia.eu | Image | 135 | 356,715 | 100% | 💆Conosci la Pressoterapia? | Ad Library |
| ambioph.com | Dynamic (several creatives) | 219 | 230,278 | 100% | BROMELINA FORTE DRENANTE - Bromelina Drenante Purissima Alto Dosaggio 5000 Gdu Con Tarassaco Ad Azio | Ad Library |
| erboristeriacampodeifiori.com | Video | 170 | 229,848 | 100% | La nostra Bromelina Forte, grazie alla sua elevata concentrazione, offre un’azione mirata e potente. | Ad Library |
| dinamicamed.it | Dynamic (several creatives) | 39 | 185,876 | 100% | Pressoterapia Professionale a Casa Tua | Ad Library |
| federicafitnesslibrary.it | Video | 160 | 168,703 | 100% | Vuoi un corpo più asciutto, tonico e in forma per l’estate? | Ad Library |
| aenea.it | Image | 262 | 39,092 | 100% | "Ma cosa prendi per le gambe? Stai benissimo." | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Video | 29 | 50% | – | – |
| Image | 14 | 24% | – | – |
| Dynamic (several creatives) | 12 | 21% | – | – |
| Carousel | 3 | 5% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in Italy, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (15 of 58).
Vuoi combattere la cellulite?
osloskinlab.it, EU reach (Meta's total) 3,717,255, 100% of Meta's breakdown in IT, 863 days live. Ad Library
Perché alcune donne hanno la cellulite e altre no? Un esperto della pelle mi ha spiegato la vera ragione e in dieci settimane ho eliminato tutta la mia…
fittabella.com, EU reach (Meta's total) 1,858,221, 100% of Meta's breakdown in IT, 456 days live. Ad Library
Sono una fisioterapista specializzata nel drenaggio linfatico da 12 anni. E la cosa che ripeto a ogni paziente che viene da me per la cellulite è questa: non è…
myerlona-it.com, EU reach (Meta's total) 1,629,627, 100% of Meta's breakdown in IT, 195 days live. Ad Library
💆Conosci la Pressoterapia?
pressoterapiaitalia.eu, EU reach (Meta's total) 356,715, 100% of Meta's breakdown in IT, 135 days live. Ad Library
"Ma cosa prendi per le gambe? Stai benissimo."
aenea.it, EU reach (Meta's total) 39,092, 100% of Meta's breakdown in IT, 262 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
federicafitnesslibrary.it ran 3 versions of the same text. Best version 168,703 vs weakest 79,800 in EU reach (Meta's total), same launch day. Best version, weakest version.
Vuoi un corpo più asciutto, tonico e in forma per l’estate? Allora devi assolutamente provare 90 Giorni Reset Metabol
fitnesspernegate.it ran 13 versions of the same text. Best version 1,761,018 vs weakest 15,679 in EU reach (Meta's total), launched 13 October 2026 and 15 October 2026. Best version, weakest version.
Scarica Gratis il mio protocollo Anti-Cellulite e scopri come eliminare cellulite e ritenzione idrica già nei prossimi 3
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names cellulite, and Italy is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.