What's winning in shapewear and leggings ads in Italy
94 ads from 7 shops have run 21 days or more in Italy. The median one has run 287 days, with an EU reach (Meta's total) of 299,982. Read on 12 November 2026.
The 7 ads with the biggest reach in Italy
One ad per shop, ranked by how much of Meta's breakdown falls in Italy. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is Italy.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in IT | What it says | Ad |
|---|---|---|---|---|---|---|
| adibody.com | Video | 498 | 4,382,243 | 100% | Prima di tutto sono una taglia XL e non pensavo che il body riuscisse a coprire i fianchi. Aspetta, cosa? | Ad Library |
| fittabella.com | Video | 456 | 1,858,221 | 100% | Perché alcune donne hanno la cellulite e altre no? Un esperto della pelle mi ha spiegato la vera ragione e in dieci… | Ad Library |
| fgm04.com | Catalog | 83 | 349,716 | 100% | Leggings Shape-Up Fgm04 2.0 Bordeaux Pancia Piatta M-L / Merlot / Leggings Push-up | Ad Library |
| irazia.com | Video | 335 | 316,556 | 21% | The Viral Leggings Everyone’s Talking About 👉 | Ad Library |
| gymbeam.it | Video | 113 | 274,456 | 100% | Scopri la nuova collezione ora | Ad Library |
| leonisa.it | Catalog | 57 | 60,088 | 100% | Catalog ad, text changes per viewer | Ad Library |
| fanka.com | Video | 61 | 1,742 | 20% | Thanks @fankaofficial 🐆 You guys released these leggings at just the right time! | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Video | 72 | 77% | 272 | 121,196 |
| Image | 17 | 18% | – | – |
| Dynamic (several creatives) | 3 | 3% | – | – |
| Catalog | 2 | 2% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in Italy, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (32 of 94).
Prima di tutto sono una taglia XL e non pensavo che il body riuscisse a coprire i fianchi. Aspetta, cosa?
adibody.com, EU reach (Meta's total) 4,382,243, 100% of Meta's breakdown in IT, 498 days live. Ad Library
Perché alcune donne hanno la cellulite e altre no? Un esperto della pelle mi ha spiegato la vera ragione e in dieci settimane ho eliminato tutta la mia…
fittabella.com, EU reach (Meta's total) 1,858,221, 100% of Meta's breakdown in IT, 456 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
fittabella.com ran 2 versions of the same text. Best version 944,222 vs weakest 300,456 in EU reach (Meta's total), launched 22 October 2025 and 23 October 2025. Best version, weakest version.
Questo Halloween… strega tutti con le tue curve 👻 I nostri leggings 3D Fittabella levigano la pelle, sollevano i glutei
adibody.com ran 2 versions of the same text. Best version 1,684,803 vs weakest 205,681 in EU reach (Meta's total), launched 15 September 2025 and 6 September 2025. Best version, weakest version.
Non lasciare che le imperfezioni del tuo corpo ti impediscano di sentirti sicura e affascinante. Il nostro body modell
adibody.com ran 2 versions of the same text. Best version 717,681 vs weakest 203,224 in EU reach (Meta's total), launched 18 September 2026 and 14 September 2026. Best version, weakest version.
Non lasciare che le imperfezioni del tuo corpo ti impediscano di sentirti sicura e affascinante. Il nostro body modell
irazia.com ran 3 versions of the same text. Best version 14,002 vs weakest 1,093 in EU reach (Meta's total), launched 26 January 2026 and 23 January 2026. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
irazia.com ran 5 versions of the same text. Best version 13,131 vs weakest 13 in EU reach (Meta's total), launched 8 September 2026 and 2 September 2026. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
adibody.com ran 2 versions of the same text. Best version 597,065 vs weakest 212,110 in EU reach (Meta's total), same launch day. Best version, weakest version.
Non lasciare che le imperfezioni del tuo corpo ti impediscano di sentirti sicura e affascinante. Il nostro body modell
adibody.com ran 6 versions of the same text. Best version 1,424,459 vs weakest 67,288 in EU reach (Meta's total), same launch day. Best version, weakest version.
Non lasciare che le imperfezioni del tuo corpo ti impediscano di sentirti sicura e affascinante. Il nostro body modell
irazia.com ran 11 versions of the same text. Best version 99,566 vs weakest 1,155 in EU reach (Meta's total), launched 2 November 2025 and 29 October 2025. Best version, weakest version.
I finally found leggings that actually help you get snatched AND keep you warm. These aren’t your regular leggings, they
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names shapewear and leggings, and Italy is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.