What's winning in shapewear and leggings ads in Germany
48 ads from 6 shops have run 21 days or more in Germany. The median one has run 72 days, with an EU reach (Meta's total) of 131,088. Read on 12 November 2026.
The 6 ads with the biggest reach in Germany
One ad per shop, ranked by how much of Meta's breakdown falls in Germany. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is Germany.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in DE | What it says | Ad |
|---|---|---|---|---|---|---|
| leishape.com | Video | 48 | 5,093,026 | 17% | Wow, look how much these tights hide Without the fleece line tights and this is with the fleece line tights. | Ad Library |
| felira.de | Image | 300 | 1,538,659 | 100% | Dieses Jahr geht es um dich. Um kleine Entscheidungen, die Großes verändern. | Ad Library |
| coreex.ch | Video | 224 | 721,274 | 86% | Nur heute Corex Leggings zum halben Preis. Wenn du schon länger die Corex 3D Kompressions-Leggings zum Abnehmen haben… | Ad Library |
| cellumove.de | Image | 227 | 485,722 | 88% | Sie möchten abnehmen?Do you want to lose weight? (translated by hand) | Ad Library |
| produkttest-magazin24.de | Image | 72 | 144,614 | 81% | +8 Lösungen im Test: Was hilft wirklich gegen schwere Beine?+8 solutions in the test: What really helps against heavy legs? (machine translation) | Ad Library |
| leonisa.de | Video | 57 | 40,124 | 68% | Verschönere jeden Tag!Beautiful every day! (machine translation) | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Image | 28 | 58% | – | – |
| Video | 19 | 40% | – | – |
| Dynamic (several creatives) | 1 | 2% | – | – |
Medians are shown only for formats with 30 ads or more.
Who they reach
By age
Shares of Meta's own breakdown in Germany, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
The first spoken line, word for word, of the top ads whose script Poseidon has transcribed (19 of 48).
Wow, look how much these tights hide Without the fleece line tights and this is with the fleece line tights.
leishape.com, EU reach (Meta's total) 5,093,026, 17% of Meta's breakdown in DE, 48 days live. Ad Library
Dieses Jahr geht es um dich. Um kleine Entscheidungen, die Großes verändern.
felira.de, EU reach (Meta's total) 1,538,659, 100% of Meta's breakdown in DE, 300 days live. Ad Library
Nur heute Corex Leggings zum halben Preis. Wenn du schon länger die Corex 3D Kompressions-Leggings zum Abnehmen haben wolltest, dann hör jetzt gut zu.
coreex.ch, EU reach (Meta's total) 721,274, 86% of Meta's breakdown in DE, 224 days live. Ad Library
Sie möchten abnehmen?
Do you want to lose weight? (translated by hand)
cellumove.de, EU reach (Meta's total) 485,722, 88% of Meta's breakdown in DE, 227 days live. Ad Library
The brands' own A/B tests
Same text, different creatives, same shop: Meta's reach shows which version won.
leishape.com ran 6 versions of the same text. Best version 5,093,026 vs weakest 638,610 in EU reach (Meta's total), launched 25 September 2026 and 17 September 2026. Best version, weakest version.
Girls! 💕 I REFUSE to live in pants all winter. This year I'm wearing mini skirts and dresses whenever I want—no freezin
coreex.ch ran 3 versions of the same text. Best version 721,274 vs weakest 62,907 in EU reach (Meta's total), same launch day. Best version, weakest version.
Unsere COREEX CelluFlex™ Leggings waren dieses Jahr bereits mehrfach komplett ausverkauft. Viele Kundinnen mussten Woche
coreex.ch ran 2 versions of the same text. Best version 45,124 vs weakest 638 in EU reach (Meta's total), same launch day. Best version, weakest version.
Unsere COREEX CelluFlex™ Leggings waren dieses Jahr bereits mehrfach komplett ausverkauft. Viele Kundinnen mussten Woche
coreex.ch ran 3 versions of the same text. Best version 58,749 vs weakest 1,873 in EU reach (Meta's total), launched 27 September 2026 and 28 September 2026. Best version, weakest version.
❄️ Winter Sale – Letzte Chance, bevor alles weg ist! 💥💜 Die Nachfrage nach der CelluFlex™ Leggings ist aktuell extrem h
How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names shapewear and leggings, and Germany is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.