What's winning in weight loss ads in the Netherlands
30 different winning ads from 8 shops have run 21 days or more in the Netherlands. The median one has run 64 days, with an EU reach (Meta's total) of 52,266. Read on 12 November 2026.
The 8 ads with the biggest reach in the Netherlands
One ad per shop, ranked by how much of Meta's breakdown falls in the Netherlands. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is the Netherlands.
| Shop | Format | Days live | EU reach (Meta's total) | Share of Meta's breakdown in NL | What it says | Ad |
|---|---|---|---|---|---|---|
| shakeplus.nl | Video | 49 | 529,893 | 75% | Probeer de 5 heerlijke smaken ➜ | Ad Library |
| bakjegeluk.nl | Video | 71 | 466,694 | 85% | Ik verloor 12 kilo in 3 maanden | Ad Library |
| wellnessinsider.nl | Dynamic (several creatives) | 140 | 405,264 | 67% | Catalog ad, text changes per viewer | Ad Library |
| theey.co | Image | 120 | 277,817 | 81% | Wat vrijwel niemand vrouwen boven de 40 vertelt over cortisol. | Ad Library |
| sterrenstore.nl | Image | 328 | 221,518 | 66% | FIT10 voor 10% Korting 🎁 | Ad Library |
| shapediy.nl | Video | 45 | 56,714 | 78% | Slimme aanpak voor hardnekkig buikvet | Ad Library |
| killerbodyfood.com | Dynamic (several creatives) | 157 | 50,352 | 95% | Catalog ad, text changes per viewer | Ad Library |
| insentials.com | Image | 141 | 3,295 | 100% | GLH-2 Berberine Afvallen & Bloedsuiker Supplement | Insentials | Ad Library |
Which formats win
| Format | Ads | Share | Median days live | Median EU reach (Meta's total) |
|---|---|---|---|---|
| Other formats | 30 | 100% | – | – |
Only formats with 30 ads or more are shown on their own; smaller ones are pooled when the pool reaches 30, otherwise left out. Counts and medians from Meta's Ad Library, read on 12 November 2026.
How long winners run, and how far they reach
Who they reach
By age
Shares of Meta's own breakdown in the Netherlands, added up ad by ad. Shares only: Meta's breakdown is not a count of people.
How the top ads open
Fewer than 30 different scripts in this market yet, so no hooks are shown.
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How this was measured
Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 12 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names weight loss, and the Netherlands is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.