What's winning in weight loss ads in Poland

34 different winning ads from 5 shops have run 21 days or more in Poland. The median one has run 163 days, with an EU reach (Meta's total) of 158,727. Read on 13 November 2026.

Most of these ads are matched by video file name, so the count may include re-encoded copies of the same video.

The 5 ads with the biggest reach in Poland

One ad per shop, ranked by how much of Meta's breakdown falls in Poland. EU reach is Meta's total for the ad; the share is the part of Meta's country breakdown that is Poland.

ShopFormatDays liveEU reach (Meta's total)Share of Meta's breakdown in PLWhat it saysAd
sklep.skoknawage.plVideo317805,797100%🐞 Dieta z Biedronki na InsulinoopornośćAd Library
naturesfinest.plImage212716,409100%👉 Chodzi o równowagę hormonalną.Ad Library
domdiety.plVideo128478,367100%💥 Schudnij z dietą przy insulinooporności z BiedronkiAd Library
fezi.plImage213368,392100%👉 RABAT 30% KUP TERAZAd Library
mothersprotect.comDynamic (several creatives)72270,760100%-15% na odchudzanieAd Library

Which formats win

FormatAdsShareMedian days liveMedian EU reach (Meta's total)
Other formats34100%––

Only formats with 30 ads or more are shown on their own; smaller ones are pooled when the pool reaches 30, otherwise left out. Counts and medians from Meta's Ad Library, read on 13 November 2026.

How long winners run, and how far they reach

Scatter chart, one dot per ad, days live against EU reach. 34 winning weight loss ads in Poland: median 163 days live and 158,727 people reached in the EU.
34 winning weight loss ads in Poland: median 163 days live and 158,727 people reached in the EU.
Chart of how long ads have already been live: share of ads live for at least each number of days. Half of the weight loss ads in Poland have already been live for 163 days or more, and 74% for 90 days or more. None of these 34 ads has been seen stopping yet.
Half of the weight loss ads in Poland have already been live for 163 days or more, and 74% for 90 days or more. None of these 34 ads has been seen stopping yet.

Who they reach

Women91.4%
Men7.9%

By age

18-241.9%
25-3419.5%
35-4441.2%
45-5427.2%
55-647.5%
65+2.6%

Shares of Meta's own breakdown in Poland, added up ad by ad. Shares only: Meta's breakdown is not a count of people.

How the top ads open

Fewer than 30 different scripts in this market yet, so no hooks are shown.

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How this was measured

Every number is Meta's own, from the public Meta Ad Library, read by Poseidon on 13 November 2026. EU reach is Meta's total for each ad; country, age and gender are shown only as shares of Meta's breakdown, never as numbers of people. An ad counts when it is still running after 21 days, its shop is an online store, its text, title or landing page names weight loss, and Poland is the biggest part of Meta's country breakdown. Shops whose ads only mention the word in passing were removed by hand. Weights per format and hook are not shown yet.

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