Bloating ads in Italy: what 116 winning Meta ads show (13 November 2026)
Published 13 Nov 2026. Data read niche page feed built 2026-11-13 05:33 UTC, read on 2026-11-13. Source: Meta's Ad Library (EU transparency data), read by Poseidon, unless the text names another source.
As read on 13 November 2026, 116 different winning e-commerce ads about bloating have Italy as their main country, from 9 shops. They last: the median one had run 156 days, and the biggest, a video from kijimea.it, had reached 5,738,269 people in the EU in 211 days.
An ad counts here when its main promise names bloating ("gonfiore", "pancia gonfia"…), from shops checked by hand, and each creative counts once. A winner is still running after 21 days or more. Italy is its main country: the country holding the largest part of Meta's breakdown for it. The full, daily-updated list is on the bloating in Italy page.
Video leads, and reaches further
| Format (Meta's label) | Different winning ads | Share | Median days live | Median EU reach |
|---|---|---|---|---|
| Video | 66 | 56.9% | 158 | 169,882 |
| Single image | 47 | 40.5% | 156 | 84,314 |
Both formats had run about as long at the median (158 and 156 days), and the median winning video had reached about twice as many people as the median image.
The biggest ads, one per shop
| Shop | Format | Days live | EU reach (Meta's total) | Ad |
|---|---|---|---|---|
| kijimea.it | Video | 211 | 5,738,269 | ad |
| vigoreo.it | Video | 101 | 938,666 | ad |
| vitalea.it | Video | 98 | 731,125 | ad |
| erboristeriadeifrati.it | Video | 198 | 546,161 | ad |
| myerlona-it.com | Single image | 185 | 538,911 | ad |
| ambioph.com | Dynamic creative | 219 | 230,278 | ad |
For every one of them, Italy holds 100% of Meta's breakdown.
How the top ads open
There are 32 different scripts among the 116 ads, enough to show how the top ones start, word for word:
- kijimea.it, 5,738,269 people in the EU (Meta's total): « perché a pranzo sembro incinta e la mattina torno normale » ("why at lunch I look pregnant and in the morning I'm back to normal"). ad
- myerlona-it.com, 538,911 people in the EU (Meta's total): « Il mio medico mi ha detto di aumentare il mio Levothyrox 3 mesi fa. » ("My doctor told me to increase my Levothyrox 3 months ago."). ad
- nuvara.it, 144,401 people in the EU (Meta's total): « Per pochi giorni, raddoppia il tuo programma Nuvara. » ("For a few days only, double your Nuvara programme."). ad
Three different openings: a body moment in the first person, a doctor's story, an offer.
The brands' own tests
Every reach below is Meta's EU total, not one country.
Shops here test versions of the same ad. Two of the tests with a clear outcome on the page:
- vigoreo.it, 2 versions: the better one reached 795,349 people in the EU (Meta's total), the weaker 279,578 (2.8×). better · weaker
- myerlona-it.com, 8 versions: 166,707 against 20,687 (8.1×). better · weaker
What this can't tell you
- Sales. Reach is how many people saw an ad, not who bought.
- Why the video version won. Meta decides delivery; the page shows the result.
- How long they will run. These ads are still running, so days live are a floor.
How this was measured
- Source: Poseidon's free niche page for bloating in Italy, built on 13 November 2026 at 05:33 UTC from Meta's EU transparency data read that day.
- Which ads: winners from 9 e-commerce shops checked by hand, whose main promise names bloating; each creative counted once. A market needs 30 different ads from 5 shops, with no shop above 40% and the three biggest at 90% at most.
- Quotes: one line each, with our translation; videos and images are linked on Meta, never copied.
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